Home iOS 13 privacy improvements Apple announced at WWDC

13 privacy improvements Apple announced at WWDC


Apple continues to focus on the challenge of providing tech-driven convenience while protecting customer privacy in its upcoming operating system releases. Here are all the privacy-related improvements to expect in iOS 14, macOS 11 and iPad.

Why privacy matters

Fundamentally, the challenge with mobile technologies is the sheer quantity of personal data that can be collected and used against people. A smartphone, for example, knows when it is picked up, how often, how high, by whom, who it is in contact with, which websites you visit and much, much more.

Entire industries have grown up dedicated to gathering this information, making it searchable and cross-referencing databases to get not just a picture of how people like you behave, but how you behave.

While some argue that privacy should be set aside because this information is useful to law enforcement, the inconvenient truth is that for every criminal investigation there are likely dozens of instances of weaponized fake news, egregious uses of personal data and criminal attempts to seize documentation, bank details and identity.

When you think about the sheer quantity of personal (and corporate) data held inside every phone, it should be clear that this information is personal, powerful – and profitable, if hacked.

Weakening privacy protection for one reason opens the floodgates to a digital crime wave that, like Pandora’s box, will be near impossible to push back once they are open. That’s why privacy matters.

So, what is Apple doing to protect it?

In the broadest sense, it works to minimize the data it needs to run services, to improve on-device intelligence in order to ensure data remains on the device, to provide better security protections and to improve transparency and control for users.

Copyright © 2020 IDG Communications, Inc.


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