Apple CEO Tim Cook believes many of his company’s enterprise customers will continue to support hybrid workforces once the threat of COVID-19 recedes.
Work from home ‘very critical’
Cook’s comments came as he was discussing his company’s record-breaking Q2 21 results. “It seems like many companies will be operating in a hybrid kind of mode,” he said about record-setting Mac and iPad sales. “And so, it would seem that work from home and the productivity of working from home will remain very critical.”
Apple shared some data that may help illustrate how the pandemic has driven a work (and learn) from home equipment sales jamboree, with record sales in every product category and geography.
“About two thirds of people buying Mac or iPad are doing so for the first time” in some regions, he said.
Citing cross-industry supply constraints of some components, he also warned: “Expect to be supply-gated, not demand-gated when it comes to Mac and iPad sales across the rest of the year.”
Apple experiences major enterprise deployment
As is customary during earnings calls, Luca Maestri, Apple’s CFO, mentioned several major Apple product deployments that emerged during the just gone quarter. “In the enterprise market, customers across many industries are accelerating their adoption of iPhone 12 and 5G as a key platform for the future of their business,” he said. Among them:
- Delta Airlines: As announced yesterday, Delta is giving tens of thousands of iPhone 12s to flight attendants. These will be used to improve passenger services in numerous ways, including interesting usage of AR.
- UK provider Openreach, which is providing tens of thousands of iPhone 12s to field service engineers to accelerate broadband deployment.
- UC Health in Colorado, which reduced patient vaccination time from 3 minutes to 30 seconds by migrating to iPhones from PCs.
Apple’s WFH opportunity
When it comes to enterprise deployment, Apple will likely continue to benefit from the work-from-home trend. Loup Ventures analyst Gene Munster says:
“Apple will remain a growth story for the foreseeable future. The company will benefit from a multi-year 5G cycle, an accelerating digital transformation driving demand for its products and services, and eventual new product categories.”
“Demand feels very strong right now,” said Cook. …On the Mac side, you have the combination of the M1 and work from home and remote learning, and on iPad, you’ve got remote learning and work from home as well.”
Cook’s observation that both Macs and iPads benefit from the global adoption of hybrid working models seems particularly appropriate given the recent introduction of the M1-powered iPad Pro. With the same processor now inside both Macs and iPads, industry watchers expect Apple to make some big changes to the iPad UI so users can properly exploit that locked in power.
[Also read: Fueled by pandemic shifts, mobile is now even more critical]
Cook’s understanding that both products serve these markets hints at a wider understanding across Apple of the importance of both product families to the needs of enterprise professionals. What we don’t know is whether this will extend to further evolutions in multitasking, or lead to support for professional apps such as Final Cut Pro, Xcode or Logic X.
Meanwhile the macro-trend remains. More than 70% of employees want to continue to work remotely when the pandemic recedes. There is also a great deal of support for hybrid working models.
Writing on LinkedIn, HSBC CEO Noel Quinn said that once the pandemic ends he wants to be able to reconnect with colleagues in an open plan office environment, but also intends “moving to a hybrid model across HSBC.”
General Motors, MUFG, and others are scaling back real estate investments in favor of hybrid working models. This shift is visible across most nations; even the European Central Bank has announced plans for hybrid work.
Apple has quite clearly benefitted from this trend, which means both personal and professional uses of devices are becoming even more closely combined as in most cases both take place on the same device.
I expect we’ll get some sense as to how Apple sees this transformation at WWDC when we learn to what extent the next iterations of the company’s operating systems reflect this deep societal change.
Perhaps the iPad pointer will at least develop a Mac like cursor when used with an external mouse. Perhaps Apple has more profound changes to boost collaboration and communication in mind. We should know more soon.
Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.
Copyright © 2021 Softwaretoolapps, Inc.
It’s really a nice and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.
Wow, this piece of writing is pleasant, my younger sister is analyzing such things, therefore I am going to
This is a topic that is near to my heart… Thank you!
Exactly where are your contact details though?
Hi to all, it’s truly a good for me to visit this web page, it includes
My brother suggested I would possibly like this web site.
He used to be entirely right. This post actually
made my day. You cann’t imagine just how so much time I had spent for this information! Thanks!
Hello there! Would you mind if I share your blog with my myspace group?
There’s a lot of folks that I think would really enjoy
your content. Please let me know. Cheers
my web-site: clubriders.men
Very nice post. I just stumbled upon your weblog and
wished to say that I have really enjoyed surfing around your blog posts.
In any case I will be subscribing to your feed and I hope you write again very soon!
my website … duna-anapa.net.ru
Aw, this was an extremely nice post. Spending some time and actual effort to generate
a very good article? but what can I say? I hesitate a lot
and never seem to get nearly anything done.
Check out my webpage … kannikar.com
I really enjoy studying on this site, it contains excellent articles.
Feel free to surf to my homepage: astravo.net.ru
I am impressed with this website, very I am a fan.
Also visit my blog post … usedtiresbrowardcounty.com
Thanks for one’s marvelous posting! I definitely enjoyed reading
it, you will be a great author. I will make certain to bookmark your blog and will eventually come back later on. I want to encourage that
you continue your great posts, have a nice evening!
Feel free to surf to my site – http://www.fles.hlc.edu.tw/
Have you ever thought about writing an ebook or guest authoring on other sites?
I have a blog centered on the same topics you discuss and would really like to have you share some stories/information.
I know my audience would appreciate your work. If you are even remotely
interested, feel free to shoot me an e mail.
My web blog – sky777 Free Download
certainly like your web-site however you have to take a look at the spelling on quite
a few of your posts. Several of them are rife with spelling
issues and I to find it very bothersome to tell the reality on the other hand I’ll certainly come again again.
Here is my website; king855 download
Greetings I am so glad I found your blog page, I really found you by error, while I was researching on Yahoo for something else, Anyways I am here now and would just like to say thanks
for a tremendous post and a all round thrilling blog (I also love the theme/design), I don’t have time to look
over it all at the moment but I have book-marked it and also
added your RSS feeds, so when I have time I will be back to read more, Please do keep
up the awesome job.
Also visit my web site – ok388 android download
If you want to get a great deal from this paragraph then you have to apply these methods to your won weblog.
My homepage; lionking888apk
Right here is the right webpage for everyone who wants to
understand this topic. You know so much its almost hard to argue with
you (not that I personally will need to…HaHa).
You definitely put a fresh spin on a subject that’s been discussed for a long time.
Great stuff, just great!
my page – 918kiss 2 website
I don’t know if it’s just me or if everybody else experiencing problems with
your website. It appears as if some of the written text within your content are running
off the screen. Can somebody else please comment and let me know if this is happening to them too?
This could be a issue with my browser because I’ve had this happen previously.
Feel free to surf to my blog: 916kiss
Keep this going please, great job!
my site :: slot game aaa1188
Would love to always get updated outstanding site!
my blog post … https://lovegamematch.com
I too think thus, perfectly written post!
Here is my web-site … frun-test.sakura.ne.jp
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You clearly know what youre talking about, why throw
away your intelligence on just posting videos to your site when you
could be giving us something enlightening to read?
Visit my blog post: diablo.moe
Hi, i think that i saw you visited my blog thus i came
to return the want?.I’m trying to in finding issues to enhance my site!I guess its
good enough to use some of your ideas!!
Feel free to surf to my web site frun-test.sakura.ne.jp
As I website owner I conceive the content here is rattling superb,
appreciate it for your efforts.
Have a look at my webpage: Wanda
I reckon something really special in this site.
Feel free to visit my homepage; http://gleam.letstrade.cards/
Thanks for sharing superb informations. Your web-site is very cool.
I am impressed by the details that you’ve on this site.
It reveals how nicely you understand this subject.
Bookmarked this web page, will come back for more articles.
You, my pal, ROCK! I found simply the information I already searched all over the place and
just couldn’t come across. What a perfect web site.
my web page; https://mpc-install.com/
I’ve read some excellent stuff here. Definitely worth bookmarking for
revisiting. I surprise how a lot effort you place to make such a
excellent informative website.
Feel free to surf to my site: https://mpc-install.com/
Thanks for another informative blog. The place else may I
get that type of info written in such a perfect manner? I have
a venture that I am simply now operating on, and
I’ve been at the look out for such information.
Feel free to surf to my blog https://kebe.top/
It’s very simple to find out any topic on net as compared to textbooks, as I found this
paragraph at this web page.
Also visit my web blog – clubriders.men
I’ve recently started a blog, the information you offer on this web site has helped me greatly.
Thank you for all of your time & work.
Also visit my webpage pansionat.com.ru
Hello, I think your site might be having browser compatibility issues.
When I look at your blog in Ie, it looks fine
but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, wonderful
My site – http://pansionat.com.ru
Good day! Do you use Twitter? I’d like to follow you if
that would be ok. I’m definitely enjoying your blog and look forward to new updates.
Here is my homepage – 184.108.40.206
obviously like your web site but you need to take a look
at the spelling on several of your posts. A number of
them are rife with spelling issues and I
to find it very troublesome to inform the reality on the other hand I’ll definitely come back again.
Here is my website: frun-test.sakura.ne.jp
I am curious to find out what blog platform you
are using? I’m having some small security problems
with my latest blog and I’d like to find something more risk-free.
Do you have any solutions?
Here is my blog post … continent.anapa.org
certainly like your web-site however you need to take a
look at the spelling on quite a few of your posts.
Many of them are rife with spelling problems and I in finding it very troublesome to inform the reality on the other hand I will
surely come back again.
Feel free to surf to my webpage: mpc-install.com
Pretty element of content. I just stumbled upon your blog and
in accession capital to claim that I acquire actually
loved account your blog posts. Anyway I will be
subscribing on your augment and even I success you access consistently rapidly.
Feel free to visit my blog post: Breeze Tec
My brother recommended I might like this web site. He was totally right. This post actually made my day. You can not imagine just how much time I had spent for this information! Thanks!
I’ve learn a few excellent stuff here. Definitely worth bookmarking for revisiting.
I wonder how so much effort you set to make any such great informative web site.
Feel free to visit my homepage Fast Action Keto Review
222062 653362Attractive part of content material. I just stumbled upon your site and in accession capital to claim that I acquire in fact enjoyed account your weblog posts. Any way Ill be subscribing to your feeds and even I achievement you get entry to constantly rapidly. 364139
This really answered my downside, thanks!
It is the best time to make a few plans for the future and it’s time to be happy. I have read this put up and if I may just I want to recommend you some fascinating things or tips. Perhaps you can write subsequent articles relating to this article. I wish to learn even more issues about it!
Thankyou for this marvellous post, I am glad I detected this web site on yahoo.
Would love to perpetually get updated great web blog! .
Hey, you used to write excellent, but the last few posts have been kinda boring?K I miss your super writings. Past several posts are just a bit out of track! come on!
Good write-up, I am regular visitor of one?¦s blog, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.
You have made some good points there. I looked on the net for
additional information about the issue and found most individuals will go along
with your views on this website.