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Apple introduces Business Essentials service for SMBs


Apple today took a major step into enterprise technology provision, unveiling a new service called Apple Business Essentials — adding yet another strong argument to support enterprise deployment of its products.

What is Apple Business Essentials?

The service combines an array of services for small and midsized companies within one Apple-friendly MDM management tool. It is aimed at businesses with up to 500 employees.

Apple Business Essentials is available now in beta and is set to launch for real in spring 2022. It provides tools including iCloud+ for Work, AppleCare, 24/7 Apple support, device and application management and automated setup using Collections and Smart Groups.

Apple said the service will be available in the U.S. initially,  with prices ranging from $2.99 a month per user to $12.99 a  month per user depending on number of devices and storage levels. (More info below.)

The company also introduced a new Apple Business Essentials app that employees can use to install apps assigned for work and to request support.

Apple Business Essentials promises easy setup, onboarding, backup, security, support, repairs and updates, and 24/7 on-call tech support.

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