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Apple Maps aims at business with Snapshots for email, web

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If you run a public-facing business, this would be a good time to take a look at Apple’s latest Maps enhancement. It allows companies to add a useful map to emails, websites or elsewhere.

Introducing Apple Maps Web Snapshot

Apple quietly announced these snapshots in a note to developers. The company says these can be used to share business locations, as well as other important geographical data points such as places of interest, routes, and so on.

Unlike the core Maps product, these snapshots are not interactive; they’re static information points you can use without JavaScript.

Snapshots can furnish the basic map, and developers can create snapshots that change to reflect whether a user’s device is in normal or dark mode. It is also possible to create snapshots in standard map mode, satellite map, or hybrid modes. (The developer note uses Apple Park to illustrate the variations.)

Create these in Snapshot Studio

The company has introduced a tool called Snapshot Studio in which developers can build these snapshots for use across a company’s public-facing digital portals. This is simple. All it requires is that you select an address or point of interest on which to center your map, after which you can adjust the following parameters:

  • Width.
  • Height.
  • Language.
  • Dark mode.
  • Show (or don’t show) local points of interest
  • Choose between standard, satellite, or hybrid map views.

Once you have prepared your map, you can set a single text glyph, marker color, and your preferred marker style (balloon, dot, large balloon).

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