Home iOS Apple puts local businesses on the Maps

Apple puts local businesses on the Maps


To some extent, businesses have been able to publicize their location within Apple Maps for years. But the iPhone maker has now introduced significant improvements in a new service it calls Apple Business Connect.

Introducing Apple Business Connect

The new tool gives business owners greater control over their public appearance across the Apple ecosystem. They can use it, for instance, to claim location place cards or customize how their information appears in Maps and other apps that use that data, such as Maps tiles in Messages or within Siri search.

This matters, of course. Not only has Google offered useful tools for business personalization for some time, but local search is becoming increasingly important to a range of businesses.

What Apple says

Apple seems to understand the nature of this need. “We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more,” said Eddy Cue, Apple’s senior vice president of services.

Apple also said it designed the new Maps addition “with small businesses in mind, offering them the same access and ability to customize their digital presence as global brands.”

What tools are available?

Apple Business Connect lets a business directly manage the data held on their company within the Apple Maps place card. Items that can be managed include:

Copyright © 2023 IDG Communications, Inc.