Home iOS Apple’s big reveal — the iPhone 13 — seems lucky for most

Apple’s big reveal — the iPhone 13 — seems lucky for most


At its big September event Tuesday, Apple showed us how powerful chips boosted by software and hardware integration and bespoke machine intelligence can deliver real value to every user.

What Apple introduced

The company seemingly confirmed all the pre-event rumors, introducing iPhones with all-day battery life, accompanied by an unexpected star in the form of an A15-powered iPad mini powerful enough to use for any mobile productivity task.

The company told us iOS 15 will be available on Monday, Sept. 20. The company also introduced a new Apple Watch and a much-improved entry-level iPad.

What Apple said

About the iPhone, Apple said:

“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”

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