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Apple’s Focus: What does it do and how does it work?


Apple introduced Focus at this year’s WWDC. This is likely to be a quite useful tool for any iPhone, iPad, or Mac user attempting to get things done, or trying to put some space between work and personal life.

What is Focus?

Focus is a nuanced version of Apple’s existing Do Not Disturb tool. It combines the ability to block out unwanted interruptions with contextual awareness and granular controls in a way that Apple hopes will help users remain focused on the tasks at hand.

The tool aims to help people disconnect from digital interruptions, such as work emails during the family meal, messages during a conference call, and all the other intrusions that squander our precious attention during daily life.

Focus is also smart. It uses on-device intelligence to suggest an appropriate Focus setting suitable to your context. When it does so, it will also suggest people and apps that are allowed to reach you once a focus is set.

What does Focus do?

The Focus mission is to optimize your Apple device to be useful wherever you are and whatever you are doing. So, when you are coding, you might need access to email, Xcode, FaceTime, and Safari; when reading, you might prefer no interruptions at all.

Focus also lets you curate customized pages of applications for use in different Focus states (Home, Work, Gym, Driving, etc.)

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