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CDW now offers Apple Business Essentials direct to SMB customers


CDW, a business and enterprise solutions provider that operates in the US, UK, and Canada  has announced plans to offer Apple Business Essentials to its small business customers (SMBs).

Founded in 1984, CDW provides IT solutions to business, government, education, and healthcare customers, and the move to offer Business Essentials to its SMB customers is significant, given the company’s long history in enterprise solutions.

There are as many as 33 million SMBs across the US, which account for almost two-thirds all new jobs created in the country,. So making Apple solutions consumer simple to adopt across the sector makes sense.

“Apple has a long history of helping small businesses thrive with the world’s best products and services, and we’re excited that CDW is enhancing the great work it does for small businesses by making Apple Business Essentials available to its customers,” Susan Prescott, Apple’s vice president of enterprise product marketing, said in a statement. 

What is Apple Business Essentials?

Only available in the US and aimed at SMBs Apple Business Essentials combines device management, 24/7 support, and cloud storage capabilities on a subscription basis. The idea is to make it easier for small business customers to manage, secure, and maintain their Apple device fleets. Subscribers who add AppleCare+ for Business Essentials can get eligible devices repaired for free.

Managed devices can then be managed and provisioned using an app, and Apple has promised that if a tech support visit is required someone should be with the customer within four hours.

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