Home iOS How (and why) Openreach deployed 30,000 iPhones to its engineers

How (and why) Openreach deployed 30,000 iPhones to its engineers


Sometimes you find a digital transformation story that neatly explains the benefits and opportunities that can be unlocked when you get it right.

I recently spoke with Colin Lees, Chief Technology and Information Officer at Openreach, a leading UK internet infrastructure company, to find out more about why the company decided to follow the enterprise trend toward Apple and equip 30,000 of its staffers with iPhones.

Who is Openreach?

Openreach builds, maintains, and manages the UK’s internet infrastructure, which means it provides connectivity services to 25 million UK homes and businesses.

The company employs 37,000 people, including more than 30,000 field engineers, each of whom is equipped with an iPhone to help them get through around 100,000 jobs each day.

The company’s engineers now say the Apple smartphone has become the single most important tool they carry.

Why move to smartphones?

Lees believes Openreach employees should have the same easy user experience at work they get as consumers. This makes sense in terms of making work easier to do, but also delivers benefits by reducing the amount of support teams need to do their jobs, while  increasing customer success rates.

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