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How to fix the Apple tech skills gap

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Apple is seeing phenomenal growth in the enterprise as more people rely on iPads, iPhones, and Macs — making the company’s decision to extend support to independent repair shops on a global basis a good one. But it needs to do more to extend Apple tech.

Where’s the training?

It’s like this.

Digital transformation is everywhere, which means the demand for digital skills is sky high. There’s a multitude of different needs, from security to cloud deployment to system integration to tech support. For Apple, you need experts at every level of the journey, from learning to use your systems to figuring out how to fix them (which, these days, usually means replacing a keyboard or display).

We know Apple hires staff for all these roles just by exploring the talks and support it makes available online and via its Apple retail stores, but is it doing enough to educate enough Apple technicians?

I don’t think it is.

Access to (tech) education

For the most part, Apple’s accredited training courses seem to be outsourced to independent training providers. That’s the right approach, because those providers have the relevant training skills. The courses are good, which means if you gain the qualification, you’re likely (particularly in this environment) to secure a job. The catch is they are expensive, with even entry-level approved courses costing more than $1,000.

Why not do something about that to make such training accessible to more people as the demand for skills grows?

I can see the argument that levying a charge to follow the course makes sense to ensure whoever is studying the topic is committed to it; I can also see an argument that in many cases students are sponsored by an enterprise, tech support firm, or some other entity that puts them forward.

Copyright © 2021 IDG Communications, Inc.

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