Home Browsers Is your business missing out on a free Apple opportunity?

Is your business missing out on a free Apple opportunity?


Have you claimed the Apple Maps card for your business? If not, you could be missing out on a chance to reach new customers.

Introduced earlier this year, Apple’s Business Connect service lets companies and other entities claim and control the information about their business made available through Maps, Wallet, and Siri search. This public-facing information already exists, but you can do much to improve it when you claim the card.

What does an Apple Maps card do?

The Maps card includes basic details about business names and contact information, but once it’s claimed you can also add photos, logos, special deals and links to direct purchases from your business. See it as your first point of contact with potential customers who find you on Maps.

Why does it matter?

Improving the Maps contact is an opportunity for some businesses. I recently learned that while thousands of businesses have already claimed their cards, many have not, which could mean potential customers don’t convert following a search.

Who is it for?

Location matters for any business, but while larger enterprises tend to appear in search results based on what they do, smaller businesses usually show up on the basis of what they do and where they do it. For many consumers, the location of a small business matters, and those are the firms that could reap the biggest rewards by just optimizing how they appear on Maps.

This is a gift for SMBs.

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