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PixieBrix: A crafty tool that lets you tailor any website for your team

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This wacky ol’ World Wide Web of ours has plenty of good things going for it, but customization isn’t exactly its core strength.

For the most part, the web is what it is — a take-it-or-leave-it sort of affair. And especially when your business leans on lots of browser-based tools and services, as so many companies do these days, that can really limit how useful and efficient of an experience you and your teammates can have.

That’s precisely the problem a startup called PixieBrix set out to solve. PixieBrix lets you take total control of the web and make it work any way you want. That means you can simplify common website interfaces to eliminate distractions and optimize your environment, for one — but even more powerfully, it means you can add elements into websites and turn any standard site into your own custom, company-specific workspace.

Sound wild? It is. And we’ve just barely scratched the surface of what this thing can do.

A whole new way to work online

At its core, PixieBrix is a browser extension that integrates deeply with Chrome and allows you to mix and match a variety of “bricks” — or building blocks, in a sense — to change the way virtually any website looks and works. Each brick performs an action, anything from highlighting elements on a page to creating a prepopulated email. Many of the bricks automate tasks and/or integrate with popular business services, too, such as Asana, Google Workspace, HubSpot, Salesforce, and Zapier.

It’s a lofty concept to wrap your head around, and it’s easiest to understand with concrete examples. So let’s get right into the fun part and explore some of the specific ways PixieBrix could work for you — starting with some of the service’s premade “blueprints” that make website customization especially easy:

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