Home Android Review: The BlackBerry KEY2 gets things done

Review: The BlackBerry KEY2 gets things done

245
11

“You’re reviewing a BlackBerry?” my 16-year-old asked, incredulously. “What is this — the 1980s?”

First of all, kid, you need to check your timeline: BlackBerries first came out in the ‘90s, not the ‘80s. Second of all, well, yeah. Point taken. This is not a phone for teenagers. This is a phone for Getting Stuff Done.

BlackBerries are not cool. They may actually be the definition of anti-cool, although the company would vastly prefer the word “iconic.” When the folks from BlackBerry and TCL (the Chinese company that actually builds the device) debuted the phone for the press a few weeks ago, scarcely a sentence was uttered that didn’t include some form of the word “icon.”

It’s a fair argument, and BlackBerry is blessed with a strong brand image. LG advertises its phones using celebrities that take selfies using voice control. Apple sells its phones with splashy music videos. Samsung touts its products by exploiting frustrations with Apple. BlackBerry doesn’t advertise much, but it has an indelible image. You certainly remember the news photo of a few years ago: a globe-trotting secretary of state, sitting alone at the front of a government jet, looking deadly serious and utterly focused on her BlackBerry. If your job involves saving the world, the message is, you need to use a BlackBerry.

11 COMMENTS

  1. Spot on with this write-up, I actually assume this web site wants far more consideration. I’ll probably be again to read far more, thanks for that info.

  2. 526298 362861This internet website is my breathing in, quite excellent pattern and perfect content material . 747503

  3. 873546 10838Thank her so much! This line is move before dovetail crazy, altarpiece rather act like habitual the economizing – what entrepreneur groovy night until deal with starting a trade. 871184

  4. I got what you intend, thanks for putting up.Woh I am delighted to find this website through google. “Since the Exodus, freedom has always spoken with a Hebrew accent.” by Heinrich Heine.

  5. 122270 253068Im not that a lot of a internet reader to be honest but your sites genuinely good, maintain it up! Ill go ahead and bookmark your internet site to come back later. All of the finest 264701

  6. 887414 708596Howdy! I just want to give an enormous thumbs up for the wonderful info you may have here on this post. I will likely be coming back to your weblog for far more soon. 473529

  7. Some times its a pain in the ass to read what people wrote but this website is really user pleasant! .

LEAVE A REPLY

Please enter your comment!
Please enter your name here