The beauty and the shame of Google’s Pixel 5 gamble

For evidence, we need look no further than the decisions Google made with its Pixel 5 philosophy — like, for instance, the decision to skip the cutting-edge processor found in most current flagship phones and go instead with a more modest, middle-of-the-road chip or the decision to stick with a 1080p-resolution display instead of embracing the super-duper-quad-HD-ultra-thousand-plus (or whatever the hell they’re calling ’em these days) panels many top-of-the-line handsets possess.

Those decisions were well-considered. While there’s certainly a small but vocal subset of spec nerds who’ll scoff at any device that doesn’t have the best possible parts, no normal person is gonna notice the difference between a Snapdragon 865 processor and a Snapdragon 765G chip (or even know such a difference exists, for that matter). And no one without superhuman vision is gonna be able to tell the difference between a good 1080p screen and a display with some absurdly over-the-top resolution — not at this size, anyway.

If you’re looking for specific isolated pieces of technology … the Moto X probably isn’t the phone for you. It’s by no means a perfect device, and there are absolutely individual areas where other smartphones come out ahead.

But if you’re looking for a thoughtfully designed phone with genuinely compelling features — and, most important, a cohesive and outstanding overall user experience that’ll delight you from the moment you pick it up — you’ll be hard-pressed to find another product that matches what the Moto X provides.

Feels familiar, no? While a full assessment of the Pixel 5 is still pending, it seems safe to say the ambition with it is to focus less on numbers on a page and more on the practical experience you get from using the product — and to include a sensible array of pieces that support that experience without packing in fat simply for the sake of saying it’s there.

The comparisons to past efforts, both Moto X and Nexus, are unavoidable — but the situation itself absolutely isn’t the same. Unlike in its Nexus-making or even Moto-owning days, Google now has a consistent, premium-feeling package with an actual marketing and distributing machine behind it, and it has a proposition that could genuinely appeal to business-minded buyers. Rather conveniently, we’re also now approaching a point where lots of folks are feeling burnt out on thousand-dollar phone prices and actively looking for lower-priced alternatives.

Especially when you consider that the Pixel line is the only place on Android where you get a guarantee of near-instant operating system and security updates for a full three years from a phone’s launch — and when you then consider how poorly most other Android device-makers do on that front in comparison (not to mention how frequently those manufacturers add extra data-harvesting systems and spammy ads into their devices’ software) — well, it’s easy to see how a $700 phone like the Pixel 5 could resonate with professionals and anyone else interested in an optimal Android experience.

All of that being said, the shift we’re seeing with the Pixel 5 isn’t entirely rainbows and roses.

The thorny side of Google’s Pixel backtrack

The downside — the shame of Google’s Pixel pivot and the company’s scaled back approach to the Pixel 5 — is what we’re losing in the process. And I’m not talking about the higher-end processor or the previously-present shiny glass exterior; I’m talking about the ambitious and promise-packed technology Google bundled into its high-end handsets, such as a new method of interaction that debuted with the Pixel 4 last year and is already missing from the Pixel 5 picture.

That system was originally known as Project Soli and eventually branded as Motion Sense in the Pixel 4. It was a radar-based chip system that allowed the phone to sense even the tiniest hand movements and respond accordingly. It was some seriously sci-fi-level stuff and something that seemed ripe with potential.

In practice, it mostly failed to win us over. The Pixel’s implementation of Soli radar basically boiled down to a handful of limited and often inconsistent gestures for controlling audio playback and silencing sounds. Google assured us that was just the start — that just “as Pixels get better over time,” in the company’s words, “Motion Sense [would] evolve as well.” Google wanted to give us all time to get used to this new manner of interacting with our devices, the thinking went, and it’d expand the system’s unique “language” and capabilities as time moved on.

And yet, here we are. One year later, and the system’s barely evolved from its original form — and by all signs is now as good as dead, at least as far as the Pixel goes. (Update: Google hardware chief Rick Osterloh says the Soli system “will be used in the future” in some capacity but confirms it was simply too expensive for this new iteration of the Pixel phone.)

The Soli-enabled gestures themselves are honestly no huge loss, but what does sting is the loss of the potential this type of technology presented — the knowledge that we may never know how a system like this could have changed the way we use our phones, had it been given the time and the resources it needed to mature. It’s a classic Google about-face, as I put it earlier this year — yet another one of the company’s many moments of having some inspired idea, breathlessly convincing us of its value, and then changing direction and moving on instead of nourishing the notion and allowing it to develop.

On a more immediate and practical level, the adjustments required for the Pixel 5 also mark the end of the merely one-year-old secure face unlock feature for Google’s Android phones — another shame, as the system worked incredibly well, added valuable security into the Pixel proposition, and (as I can attest to from personal experience) was one of those things you wouldn’t want to give up once you’d grown accustomed to its convenience.

And those, of course, are but a couple specific examples. Google execs have previously pointed out that high-end phones are critical for “driv[ing] computing forward” and achieving innovation, given the opportunities they allow for complex and costly technological leaps. How many other new, interesting, and potentially transformative technologies won’t ever make their way to the surface without a proper vehicle to support them?

In the grand scheme of things, maybe losing these luxury-level elements in order to create a more affordable Pixel phone is a price Google has to pay if it wants to turn its homemade phone program into a sustainable business. It makes sense on one level, even if it is a bit disappointing on another. The true test, though, is to see if this latest strategy is one Google actually sticks with — or if we find ourselves thinking about yet another “Google phone” pivot by this time next year.

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[Android Intelligence videos at Computerworld]