Internet capacity is robust, but the massive increase in global consumption is pushing usage beyond its usual spike, EU regulators have warned.
It is probable that streaming media consumption, gaming and video collaboration are responsible for most of this additional demand. To maintain our connected culture during the current crisis, individuals, enterprises and big tech firms must cut down on their bandwidth usage — and the best way to do so is to reduce the use of video.
Reduce video bandwidth
The truth is that video accounted for over two-thirds of global consumer internet traffic in 2017 and has continued to grow ever since.
In its most recent State of the Internet report, Cisco observes that an internet-enabled HD TV used to watch shows for a few hours daily generates more traffic than a whole household. In part this is because we are streaming video in 4K.
In other words, even as the internet strains to handle the demands of tens of millions of workers worldwide fortunate enough to be able to work from home during the COVID-19 pandemic, it is also struggling to handle the sheer quantity of video we are all consuming.
Video is by far the biggest consumer of bandwidth, and if we’re going to optimize how we make use of it, we’re going to need to reduce our consumption of it.
We all need to keep working, so it makes complete sense to reduce the quantity of video-related traffic we generate — or at least take steps to mitigate it.
So, what can consumers do immediately?
Every enterprise worker is also a consumer, so these recommendations apply to everyone, whether you’re a Morgan Stanley executive suddenly wondering why the brave nurses, doctors and utility staff are paid so much less than you as they face the risks of the coronavirus while you shelter in your home or if you are a proud parent cuddling your children and hoping for the best.
If two-thirds of internet traffic is video-related, it makes sense to mitigate video consumption first. And you can — with just a little inconvenience.
How to reduce streaming bandwidth consumption
If you use a streaming TV system (a smart TV, Apple TV, or such-like), you should reduce the resolution of the video you download.
While doing so will reduce your picture quality, it will also reduce the amount of data your TV set requires. If everyone who uses a streaming video system cuts quality, this should make a significant difference in terms of available bandwidth during the current crisis.
Here’s what to do with an Apple TV:
Screensavers: Open Settings > General > Screensaver > Aerial and change the Download New Videos setting to Never. This will reduce the amount of bandwidth you consume by around 600MB per instance. You may also want to prevent your photos from being downloaded to Apple TV.
TV resolution: Changing the Apple TV resolution in Audio and Video settings doesn’t really change the bandwidth used. In order to reduce that bandwidth, you must open the settings for each relevant streaming app (in my case that’s Amazon Prime, Netflix and TV+).
For the TV app, set Wi-Fi playback quality to ‘Good’ on all the devices you use to consume video content. You’ll find it impossible to adjust settings for Prime and Netflix, and this is why the EU is asking streaming video service providers to get with the program and reduce the quality of the shows they provide, in order to ensure that the internet doesn’t break.
- Update 3/20/20: Netflix is lowering video quality on its service in Europe for the next 30 days, to reduce the strain on ISPs. That’s great, but this action should be global.
- Update 3/20/20: YouTube has also announced plans to reduce streaming quality, again, only in Europe. This action should be global.
- Update 3/20/20: Amazon Prime has also confirmed plans to reduce streaming bitrates. Good, but this will inevitably become global.
Other providers must heed this call.
Put your social media apps on a bandwidth diet
All the social media apps (particularly Facebook) are bad citizens when it comes to auto-streaming video. Not only is this usually annoying, but it also consumes valuable bandwidth.
To reduce video bandwidth consumption on Twitter: Tap the three-dot symbol to find Twitter’s settings and privacy tools. Select Data usage and enable data saver. Once you’ve done so, videos won’t autoplay, and images will be loaded in lower quality. You will need to repeat these steps on each device you use to access the service.
To reduce video bandwidth consumption on Facebook: Facebook’s settings are, as ever, stupidly complicated, which I resent. Tap the three-line icon to access your menu, scroll down to Settings (ignoring the garish blue of the app), tap this and scroll down, down, down until you find Videos and photos. Tap this and ensure Auto-play is set to never, reduce motion is off and that you aren’t uploading content in HD.
I’d be interested to hear from other social media companies as to how to reduce their video bandwidth consumption. I’ll add short instructions to this story.
What can enterprises do now?
Now that you have more people than ever before working from home, enterprises have a social responsibility to take stock of the quantity of bandwidth they use.
For example, following its national lock-down, Italy is experiencing a threefold increase in the use of videoconferencing and has seen a 75% increase in residential data traffic, reports the Financial Times.
Mobile networks have already shown signs of strain, though broadband seems to be holding up. However, in Spain the industry is warning consumers to ration their use and try to use land lines for voice calls.
These statistics strongly suggest there is a need to take responsibility for bandwidth consumption today as more nations across our planet are now also heading into lock-down. What enterprise, or any other form of culture, we have left after this crisis in part depends upon this.
I understand each enterprise setup is different, so providing relevant advice for everyone is beyond the scope of this piece, but some basic strategies to reduce video bandwidth consumption follow:
- Don’t force employees to keep an active video chat session going all through working hours. You employed your people and if you can’t trust them to continue working for you even while they are at home, that reflects more on you than on them.
- Examine the videoconferencing tools you use. FaceTime video quality on iOS, for example, is defined in Settings > Camera. Here you can define Record Video to the lowest quality setting and set Formats to Most Compatible, which may help. Every videoconferencing system is different, and some lack any obvious way in which to reduce video resolution, but your enterprise should work with vendors to identify ways in which to mitigate bandwidth for conferencing calls.
- Audit the use of videoconferencing. The internet is precious, and while it might be nice to have a videoconference with team members for some projects during the crisis, for others (particularly for sick or vulnerable people quarantined at this time) the ability to engage with other people using consumer video tools could be seen as more essential. With this in mind, it makes sense to use messaging and voice chat services more in order to reduce the demand your enterprise places on the internet for video services.
- Video service providers must consider making network-wide adjustments to the quality of video they serve. They already know how much bandwidth their services consume. It makes sense to mitigate this as demand for these services increases.
Enterprises and technology firms can also consider asking employees to stagger the installation of essential software upgrades, particularly when the workforce is distributed globally.
What can video-focused enterprises do now?
Advertising firms that place video should consider reducing the quality of the content they distribute in order to help mitigate this demand.
I think there’s also a strong case to disable video auto-play on sites, services and browsers.
All the research shows that video is the most engaging content, which is why so many people now are creating it. (I’d probably create some myself, were it not for my deep personal anxiety, innate shyness and face for radio). Despite which, it seems necessary for video platform providers to shoulder their part in this struggle and work to reduce video bandwidth consumption, possibly by reducing the quality of video they serve up.
I understand people love 4K video quality — I do myself — but reducing this quality in the short term seems an essential step in order to maintain economic productivity, personal communications, entertainment systems and all the other benefits of our digital lives.
If anyone has further advice to help mitigate bandwidth consumption, please let me know.
More information to help you through
I continue in my attempt to provide useful and wide-ranging information to help remote workers and the enterprises that employ them through the current crisis. Feel free to explore my previous work on this.
Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.
Copyright © 2020 IDG Communications, Inc.
Hello I am so thrilled I found your weblog, I really found you by accident, while I
was searching on Aol for something else, Nonetheless I am here now and would just like to say many thanks for a remarkable post and
a all round thrilling blog (I also love the theme/design), I don’t have time to
browse it all at the minute but I have saved it and also added
your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the
great job. 0mniartist asmr
I’ve been exploring for a bit for any high-quality
articles or blog posts in this kind of house .
Exploring in Yahoo I finally stumbled upon this web site.
Reading this information So i am happy to express that I’ve a very excellent uncanny feeling I found out exactly what
I needed. I such a lot for sure will make sure to don?t fail to remember this website and give it a look on a constant basis.
When someone writes an piece of writing he/she keeps the
thought of a user in his/her mind that how a user
can be aware of it. Therefore that’s why this paragraph
is perfect. Thanks! 0mniartist asmr
I’m gone to tell my little brother, that he should also visit this website on regular
basis to take updated from latest reports. 0mniartist asmr
Excellent weblog right here! Additionally your
website so much up very fast! What web host are you
the use of? Can I am getting your associate link to your host?
I desire my web site loaded up as quickly as yours lol 0mniartist asmr
I’m impressed, I have to admit. Seldom do I come
across a blog that’s both equally educative and amusing, and let me tell you, you’ve hit
the nail on the head. The problem is something that not enough men and women are speaking intelligently about.
Now i’m very happy I came across this during my hunt for something
Do you mind if I quote a few of your articles as long as I provide credit and
sources back to your site? My blog is in the exact same
niche as yours and my users would genuinely benefit from some of the information you present
here. Please let me know if this alright with you.
Thanks a lot!
This is very interesting, You are a very skilled blogger.
I have joined your rss feed and look forward to seeking more of your excellent post.
Also, I have shared your site in my social networks!
Hi there! I could have sworn I’ve been to this site before but after browsing through some
of the posts I realized it’s new to me. Anyways, I’m certainly happy I found
it and I’ll be book-marking it and checking back frequently!
Have you ever considered creating an ebook or guest authoring on other blogs?
I have a blog based on the same topics you discuss and would love to
have you share some stories/information.
I know my visitors would enjoy your work. If you’re even remotely interested, feel free to send me an email.
Pretty nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your blog posts.
After all I’ll be subscribing to your rss feed and I hope you
write again soon!
Quality articles or reviews is the secret to be a focus for the visitors to pay a quick visit the web page,
that’s what this website is providing.
Hi there this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors
or if you have to manually code with HTML. I’m
starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience.
Any help would be greatly appreciated!
I loved as much as you will receive carried out right here.
The sketch is attractive, your authored subject matter stylish.
nonetheless, you command get bought an edginess over
that you wish be delivering the following. unwell unquestionably
come further formerly again since exactly the same nearly a lot often inside case you shield this hike.
Undeniably believe that which you said. Your favorite reason seemed to be on the web the easiest thing to be aware of.
I say to you, I certainly get irked while people
consider worries that they just don’t know about. You managed to
hit the nail upon the top and defined out the whole thing without having
side effect , people could take a signal. Will probably be back to
get more. Thanks scoliosis
Valuable information. Fortunate me I found your
website by accident, and I’m surprised why this accident didn’t happened in advance!
I bookmarked it. scoliosis
free dating sites
Your style is very unique in comparison to other
people I’ve read stuff from. Thank you for posting when you’ve got the opportunity,
Guess I will just book mark this site. free dating sites
Remarkable issues here. I am very satisfied to peer your post.
Thanks a lot and I’m having a look ahead to contact you.
Will you please drop me a e-mail? dating sites https://785days.tumblr.com/
Exceptional post however , I was wondering if you could write a litte more on this topic?
I’d be very grateful if you could elaborate a
little bit more. Many thanks!
Good day! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
I loved as much as you’ll receive carried out right here.
The sketch is tasteful, your authored material stylish.
nonetheless, you command get bought an impatience over that you wish be delivering the following.
unwell unquestionably come further formerly again since exactly the same nearly a lot often inside
case you shield this hike.
Have you ever considered writing an e-book or guest authoring on other sites?
I have a blog based upon on the same information you
discuss and would really like to have you share some stories/information.
I know my readers would enjoy your work. If you’re even remotely interested,
feel free to shoot me an e-mail.
Hi there every one, here every person is sharing these kinds of experience,
therefore it’s nice to read this web site, and I used to pay a quick visit this weblog every
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You definitely know what youre talking about, why throw away your intelligence
on just posting videos to your blog when you could be giving us something informative
I will immediately clutch your rss feed as I can not in finding your e-mail subscription link or e-newsletter service.
Do you’ve any? Please permit me understand so that I may just subscribe.
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several emails with the same comment.
Is there any way you can remove me from that service? Bless you!
You could certainly see your enthusiasm in the article you write.
The arena hopes for more passionate writers like you who aren’t afraid to say
how they believe. Always go after your heart.
May I simply say what a relief to uncover an individual who really understands what they are discussing on the net.
You definitely understand how to bring an issue to light and make it important.
A lot more people must look at this and understand this side of the story.
It’s surprising you’re not more popular because you certainly have the gift.
Best view i have ever seen !
Your style is really unique compared to other folks I have read stuff from.
Thanks for posting when you’ve got the opportunity, Guess I will just book mark this
Good blog you’ve got here.. It’s difficult to find high quality writing like yours these days.
I really appreciate individuals like you! Take care!!
constantly i used to read smaller articles or reviews which as well
clear their motive, and that is also happening with this
piece of writing which I am reading at this place.
Hey there! Do you use Twitter? I’d like to follow you if that would be ok.
I’m absolutely enjoying your blog and look forward to new updates.
Hey there! Quick question that’s totally off topic.
Do you know how to make your site mobile friendly? My website looks weird when browsing from my apple iphone.
I’m trying to find a theme or plugin that might be able to correct this
problem. If you have any suggestions, please share.
I am really grateful to the holder of this site who has
shared this great paragraph at at this time.
Hello everybody, here every person is sharing these know-how, thus it’s nice to read this blog, and I used to
go to see this webpage everyday.
It’s a shame you don’t have a donate button! I’d without a doubt donate
to this fantastic blog! I guess for now i’ll settle
for bookmarking and adding your RSS feed to my Google account.
I look forward to brand new updates and will talk about this blog
with my Facebook group. Talk soon!
When some one searches for his necessary thing, therefore he/she desires to be available that in detail,
so that thing is maintained over here.
I am genuinely thankful to the holder of this web site who has shared this wonderful piece of writing at at this time.
Hey There. I found your blog using msn. This is an extremely well written article.
I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for
the post. I will certainly comeback.
Keep this going please, great job!
Hi! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
I savour, lead to I found exactly what I was taking a look for.
You have ended my four day lengthy hunt! God
Bless you man. Have a great day. Bye
I always spent my half an hour to read this web site’s articles every day along with a mug of coffee.
scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery
Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog?
My blog site is in the exact same niche as yours and my visitors would definitely benefit from some of the information you present here.
Please let me know if this alright with you.
Thank you! quest bars http://j.mp/3jZgEA2 quest bars
I’ve been exploring for a bit for any high-quality articles or
blog posts on this sort of area . Exploring in Yahoo I ultimately stumbled upon this web site.
Studying this information So i’m glad to exhibit that I’ve an incredibly just right uncanny feeling I
came upon exactly what I needed. I such a lot
certainly will make certain to don?t put out of your
mind this website and give it a glance on a relentless basis.
cheap flights http://1704milesapart.tumblr.com/ cheap flights
Everyone loves it when individuals get together and share views.
Great blog, stick with it! quest bars https://www.iherb.com/search?kw=quest%20bars quest bars
you are in point of fact a good webmaster. The website loading speed is incredible.
It seems that you are doing any distinctive trick.
Moreover, The contents are masterwork. you have done a excellent job in this subject!
scoliosis surgery https://coub.com/stories/962966-scoliosis-surgery scoliosis
733224 983826For anybody who is interested in enviromentally friendly things, may possibly surprise for you the crooks to keep in mind that and earn under a holder simply because kind dissolved acquire various liters to essential oil to make. daily deal livingsocial discount baltimore washington 993742
Hey There. I found your weblog using msn. That is an extremely well written article.
I’ll be sure to bookmark it and return to learn more of your useful information. Thank you for the post.
I will definitely comeback. part time jobs hired in 30 minutes https://parttimejobshiredin30minutes.wildapricot.org/
You really make it seem so easy together with your presentation but I to find this topic to
be really something which I believe I’d never understand.
It seems too complicated and extremely extensive for me.
I am taking a look ahead to your next publish, I’ll
try to get the hang of it!
Thanks for sharing your info. I really appreciate your
efforts and I am waiting for your next write ups thank you once again.
Does your website have a contact page? I’m having problems locating it but, I’d like to send you an email.
I’ve got some recommendations for your blog you might be interested in hearing.
Either way, great website and I look forward to seeing it develop over time.
I wonder how to reach the consciousness of the Russians and make them realize that every day in Ukraine RUSSIAN SOLDIERS DIE and military equipment is being destroyed on a mass scale. Why destroy and demolish when you can build and create a new, better world.
WAR is suffering, crying, sadness and death, do you have any ideas to convince Russians that Vladimir Putin should retire, bask in the sun somewhere in warm countries and end this bloody conflict in Europe.
It is a great idea to select random companies from Russia on Google business cards and add opinions about anti-war content and make people in the country aware that Putin is doing wrong.
Please take a moment to select a random company on the Google map and add your opinion about anti-war content.
It is also worth informing Russians about the possibility of VPN connections because Russia is blocking a lot of content on the Internet and sowing sinister propaganda by not giving people access to real information
Peace be with you!
Tomasz Jerzy Michałowski
133201 621633one of the best system I know, thank you really much . 102348
302412 748824Fantastic humans speeches and toasts, possibly toasts. are hands down transferred at some time by way of party and expected to turn into very funny, amusing not to mention educational inside the mean time. very best man wedding speeches 612247
745133 349282Wahhhh,!! I dnt believe its food thats creating her tummy groww!!|tiitaBoo| 235362
467366 183451This kind of lovely blog youve, glad I identified it!?? 118060
450152 486569I real pleased to locate this website on bing, just what I was looking for : D too saved to bookmarks . 18308