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What is iCloud+ (and why should you use it)?


If you received an Apple email letting you know you’ve been upgraded to iCloud+ at no additional charge, you’re not alone. So, what is iCloud+? What do you get, and why should you use it?

What is iCloud+?

Announced at WWDC 2021, iCloud+ is a suite of additional services designed to supplement the existing features of Apple’s online iCloud service. Despite its name, it doesn’t cost any more than before but is only available to those on paid plans. The free 5GB tier doesn’t get these additional features. The upgraded service adds useful security enhancements, including iCloud Private Relay (still in beta), Hide My email, and improved support for HomeKit Secure Video.

Announcing the upgrade to paid users, Apple said:

“Great news! We’ve automatically upgraded your iCloud storage plan to iCloud+ at no additional charge. iCloud+ combines everything you already love about iCloud with new features including iCloud Private Relay, Hide My Email, and more HomeKit Secure Video support.”

Why should you use iCloud+?

These new features are designed to help keep users secure. That security extends from protecting Safari browsing sessions all the way to ensuring marketers can’t easily gather information about you. If you care about your privacy, these features should be helpful. They may also have implications for enterprises, while the iCloud Custom domain tool should come in handy for small business users.

So, what do you get? Let’s dive into each component.

What is iCloud Private Relay?

Currently available in beta, iCloud Private Relay is a VPN-like service that protects you when you use Safari to browse online. It uses a dual-hop architecture. That means the service encrypts Safari traffic as it leaves your device, protecting it from being read by others. It encrypts the URL so no one, not your ISP or Apple, can see what site you are visiting. Your IP and the destination are then accessed using an intermediate relay station run by a “third-party trusted partner,” according to Apple.

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