Home iOS Why Apple acquired Fleetsmith | Computerworld

Why Apple acquired Fleetsmith | Computerworld


Apple made waves in the enterprise space with the acquisition of small device management vendor Fleetsmith.

Why Apple acquired Fleetsmith

Apple’s on-going enterprise push includes larger enterprises and major partners like IBM, SAP, Jamf, Accenture, Oracle and others. These large-scale firms can help key clients with broad Apple hardware deployments.

The other strand of the company’s reach into business computing is at the SME end of things, where over half of businesses now support Macs. In that space, Apple’s clients have become used to providing their own tech support. But as soon as this goes beyond a handful of seats, the task of managing all that Apple kit becomes more time-consuming and onerous.

It’s this piece of the jigsaw that I think the Fleetsmith acquisition fits.

If I’m right, Apple will be able to extend its existing Device Management offering with an integrated solution designed to make it much easier for smaller enterprises to better manage devices and onboard new employees.

[Also read: WWDC: 12+ announcements for the Apple enterprise]

Remote work is the new office

The need for a solution such as this was made transparently clear at the onset of the COVID-19 pandemic, when enterprises of every size were forced to rush to deploy the tools required to support remote working.

“In the enterprise market, businesses everywhere have been making the transition to working remotely,” Apple CFO Luca Maestri said during the most recent Apple fiscal call. “We’ve created content to assist our customers in this transition, including an on-demand video learning series focused on topics like remote deployments of iPads and Macs and security. We have also realigned our own retail business and enterprise teams to provide timely and relevant support to customers as they navigate new work environments.”

It seems these efforts exposed some weaknesses in Apple’s current offering.

Maestri noted that Apple’s New York teams worked with Peloton to deploy an entire fleet of Macs overnight so their employees could work remotely during the pandemic.

It might have been better if Peloton had been able to use tools Apple provided in order to make such a deployment itself. That’s what the Fleetsmith purchase should help resolve, as it should provide Apple Business Manager with a set of tools for effective remote provisioning of devices and employee on-boarding on an application level.

Raising the bar

Having said that, it’s unlikely Apple will want to take over this entire MDM space on the back of this one offering, as the needs of enterprise professionals are so varied. Third-party specialized system and device management firms are vital to serve this wide field. So, for example, the tens of thousands of iOS devices purchased by the Bank of America early in the pandemic will probably require more sophisticated support.

Copyright © 2020 IDG Communications, Inc.


  1. 263620 277245Fairly uncommon. Is likely to appreciate it for individuals who incorporate community forums or anything, internet website theme . a tones way for the client to communicate. Excellent job.. 532227

  2. 677747 493805Its difficult to acquire knowledgeable individuals about this subject, and you sound like what happens you are speaking about! Thanks 52533

  3. Hey there! I know this is kinda off topic but I was wondering if you knew where
    I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot! https://tadalafili.com/

  4. May I just say what a comfort to discover somebody that genuinely understands what they are talking about online.
    You actually realize how to bring an issue to light and make it important.
    More people really need to look at this and understand this side of your story.
    I can’t believe you aren’t more popular given that you most certainly have the gift. http://herreramedical.org/sildenafil

  5. Great goods from you, man. I’ve understand your stuff previous to and you are just extremely excellent.
    I actually like what you’ve acquired here, really like
    what you are stating and the way in which you say it.
    You make it enjoyable and you still take care of to keep it sensible.

    I can not wait to read far more from you. This is really a great site. https://hhydroxychloroquine.com/

  6. 513487 104026You ought to consider starting an e-mail list. It would take your site to its potential. 449221

  7. 785479 41837Fairly uncommon. Is likely to appreciate it for people who consist of community forums or anything, internet website theme . a tones way for the client to communicate. Excellent job.. 228037

  8. 577932 920346I want to thank you for the superb post!! I surely liked every bit of it. Ive bookmarked your web internet site so I can take a appear at the latest articles you post later on. 780112

  9. 690088 469558Wonderful website you got here! Yoo man wonderful reads, post some a lot more! Im gon come back so better have updated 406420

  10. 381482 709440Slide small cooking pot in the cable to make it easier for you to link the other big wooden bead for the conclude with the cord. 351244


Please enter your comment!
Please enter your name here